Like many other social networks, Facebook is an effective tool in any marketer’s arsenal. But if you want to succeed with this tool, then you need to know how to use it.
Keep in mind that marketing on Facebook is different from how marketing is done on other social networks. This is because each instrument has a specific purpose.
Just as you wouldn’t use a wrench for nailing, you need to know how to use Facebook correctly so you don’t waste your time or money on marketing efforts that will end up over time and money fail.
Using Facebook to drive traffic to a promotion
There are three marketing strategies you can use to make more money on Facebook. The first method involves attracting people to an affiliate campaign. If they click on your Facebook post or make a purchase and receive a commission, you will receive a commission.
Many marketers offer a commission of 50%, but you should never choose a product based solely on the commission rate. If you promote shoddy products, users will understand, and you will end up permanently damaging your brand for little money.
This is not what you want to do if you have been doing internet marketing for a long time. When it comes to marketing your affiliate product to Facebook, there are a few things you want to consider.
First, will this product help your audience? If it does not satisfy needs or does not fulfill desires, then you may not find anyone who would like to buy it. And you can lose a lot of money if you use enhanced advertising to advertise the wrong product to the wrong audience.
After you have determined that the product really helps your subscribers, you need to evaluate the product yourself. As a partner, your name is also on the line. If one of your subscribers purchases this product and it does not bring the promised results, your reputation will be tarnished in their eyes.
One unfortunate customer will always tell others. It is much better to spend half an hour looking at the contents of the product you plan to promote than to lose the trust and loyalty of your subscribers.
Now that you have confirmed that the quality of the product you are promoting will really help your customers, you need to check the sales page of the creator. There are some marketers who want to launch their product so much that they don’t pay enough attention to their sales page.
As a result, they have a great product that no one will buy because of a bad landing page. If the sales page does not convert readers into buyers, then there is no point in paying for advertising it to your fans.
The only exception to this rule is if you have created a loyal audience that trusts your word and wants to buy a product with a vague or poorly worded sales page. But be careful with promoting products with bad sales pages too often .
You may even be able to contact the seller and ask for something specific for your readers. You can even create a page yourself if they do not have the skills, and ask them to use it only for your orders.
When it comes to posting on Facebook, images attract your audience, because we live in a more visual world than ever before. Yes, you need great ad text in your ad.
But if your photo does not attract the attention of your fans, they will not stop long enough to read your text. That is why it is so important to choose the right picture for your ad.
Sometimes you can use a photo directly from the sales page if it is a high quality image. In other cases, the product creator may have access to “swipe” files with images that you can attach to your post.
But not every marketer is good with graphics. Maybe they were in a hurry to launch, and something went wrong with their delivery schedules, or maybe they did not take the time to hire someone who could create professional images.
When product-related images are small, you still have two options. You can create your own images using a website such as PicMonkey.com or Canva.com. Both of these sites allow you to create beautiful graphics, even if you have no previous experience.
If you do not have time or you do not want to create your own images, you can also purchase a photo. There are millions of images on stock sites like depositphotos.com that you can buy and use in your ads.
The content of your ad is also important. Do not worry about the length of your content – that's why. What you really want to do is give the reader the feeling that he is reading a real review from a real person.
One way to do this is to personalize your feedback. For example, if you promote a product that will help your audience lose weight without giving up donuts and other junk food, you can start your review by mentioning the day when you collapsed because you failed with your diet again.
By starting a review with a personal story, you help your readers lower their alertness and increase the likelihood that they will click and buy the product to which you refer, because, in their opinion, you can relate to them.
Keep in mind that the review, which also is glowing and exceeds from time to time, can put readers on the defensive. That is why it may be useful to list both the pros and cons of the product.
For example, you can mention that a diet program is good because it gives you practical advice that you can use right away, but you would like the course to focus on what to do if you are also an emotional lover. – or you want him to wave a set of recipes for inclusion in the plan.
After you have completed the review, you can create your post on Facebook. But before you do that, look where you direct your audience when they click on your ad. Do not send them to a post on your blog where they can then go to the product.
This adds an extra step to the sales process and increases the likelihood that they will give up on the purchase before they complete it. Instead, you should have a link for your ad directly to the product sales page.
This means that you will have fewer customers who have gone astray, and, as a result, you must warn a large number of affiliate commissions. Keep in mind that no one on Facebook subscribes to a page that will be sold 24/7.
Your affiliate posts and ads should be littered with many valuable posts that share free tips and knowledge with their fans on Facebook. When you share good products and messages with your audience, the likelihood that they will share them with their subscribers increases.
One of the great aspects of affiliate income through Facebook is that you have the potential to promote both material and digital products. For example, if you are in the diet niche, you can view both options.
You can review a ClickBank information course in one week — a permanent review or perhaps even a challenge for your group. Next week you can post a review of the new treadmill or boom you just bought from Amazon.
Facebook is a great way to start affiliate sales if you don't already have your own website. You attract some like-minded people to your page, give them useful advice and periodically advertise what you consider acceptable to your subscribers.
Creating a list using Facebook
Posts on Facebook are not just useful for understanding partner agreements. They can also be used to expand your email list. As a marketer, one of the best things you can do is focus on your subscriber’s volume.
These are people in your niche who want to hear from you and give you permission to send them information by email. Although expanding your email list may not necessarily bring you any money today it can help you make money later.
This is because subscribers allow you to sell them in the future many times. Thus, although you may miss the opportunity to pay immediately, you can develop valuable relationships with subscribers and turn them into future buyers.
Before you buy ads on Facebook or make a regular publication, you should focus on creating freebies. You want to offer your potential subscribers an offer that they cannot ignore.
To get this freebie, you need to find out what most customers want in your niche. You can start your research by browsing forums in your industry. For example, if you work in the field of pain treatment, look for chronic pain forums.
Then start looking for similar topics created by forum users. You will use these topics to mark patterns and how users describe their pains. This information will be useful when writing your report.
Of the hundreds of forum threads, you can see that the number one complaint on the forum is that back pain limits the majority of users with & 39; activity. You can take this information and create a freebie around this need.
Your freebie can be about how to live with back pain, not allowing her to take your life and take away your daily activities, such as walking and jogging. But you still need to go further.
You do not need a report that sounds generic, as if anyone could have written it. You want the report to capture your voice and, more importantly, your story. Many marketers occupy their niches not only because they have heard that they can make money in these niches, but also for personal reasons.
You may not live with debilitating back pain, but you know what it is like to live with chronic pain every day – or you have had a short-term back injury that has healed since then. Whatever makes you decide to enter your niche, you need to use this well when writing a report.
You must draw on your own experience, and you must be real in this. Talk about the day when it was so painful that you could not bend over to help your baby tie his shoes.
Or at that moment when you realized that you had to give up your passion for painting, because the pain of arthritis took away your ability to hold the brush. These kinds of things will make your reader nod and say, “Wow, this person understands this! They understand how terrible I feel! ”
When you create such a feeling in your reader, they will be connected with you. They are looking forward to your messages and may even send you an email, because it seems to them that you were there and you can help.
After you create your report, it's time to get people to subscribe to your mailing list. Facebook posts are a great way to drive traffic to the registration page, but you need to create your own post or ad properly.
Write the content of your ad based on what your potential subscriber needs. Using the pain management example above, you want your message to discuss how hard it is to live with back pain and how helpless this condition can leave your reader.
You want to show sympathy here and to understand exactly what your reader feels. Then indicate your report as a solution to the reader’s problems and include a strong call to action that will tell the readers exactly what you want from them.
For example, you can tell readers: “Click here to see your report that will change your life today!” After you have content for your Facebook post, you will want to choose where readers go after clicking on your link.
You want to send them to the compression page. This page should have a compelling title, tagged items, designed to remind your reader of the value of this freebie, and, perhaps, a short video.
Your video doesn't have to be complicated or fancy. In fact, readers may contact you more often if you are in your home office, communicating with them as if you were drinking coffee together.
This will convince potential subscribers that you are genuine and trustworthy. The last element you need for your consent page is your email. You only need to include in this form two fields – one for the name of your subscriber and one for his email address.
Adding additional fields increases the likelihood that your visitor will not subscribe. If necessary, you can always send an email to your subscriber later and request additional information from him. But now you have to stick with only two fields.
After you’ve finished your subscription page, you can send your message to Facebook and watch your mailing list grow.
Now when you want to publish information about your refusal to offer and, possibly, increase the number of messages for those who have not yet become a fan of your page. But there is another way to add to your list on Facebook.
You have people who join your page, and from there they can subscribe directly to your Facebook fan page! For example, if you are using Aweber, log in to Facebook and click this link to add the Aweber application to Facebook .
Select your page in the drop-down list and click the Add Tab button. This will return you to your page. On the left side of your page you will see the registration button for the email you want to click.
Click . Configure – and enter your login details for Aweber. Allow access and click "Settings" again. Select the list and the form you want to use and save the changes!
Using Facebook to drive traffic to your product offers
Another way to use Facebook is to drive traffic to one of your own product offers and increase your income, creating poor thinking. This is important because consumers are overloaded with information.
If you don’t give them an incentive to click right now, users will jump right after your post. One way to create a lack of thinking is to limit your offer to the number of copies available.
In your message or advertisement you can say that you only have fifty licenses for your product to sell. Do not lie, obviously, but if the number of copies is limited, this may be enough to make them act now, and not plan to return later.
Mention that you know that these licenses will act quickly if they do. Similarly, you made your reader think that if they didn’t take any action right now, they would miss something.
You can also create a lack of thinking by making your offer time-sensitive. This works well if you have just released your product. You can tell readers that the initial price for your product will only be valid for a short period of time, for example, forty-eight hours.
When writing a post, remember that this is a mini sales page. But you should avoid cheating on your offer. This can be seen because spam and social networks are all about divided and do not sell.
This means that too a lot of hype can backfire on you and lead to lower sales. You will also want to briefly mention the needs of your readers and understand why this is the perfect solution for them.
The point of sale is that your product is simple. If your product is not an easy one, perhaps the point of selling is that it is fast. For example, you can tell readers that your diet plan involves treating the gastric system in as little as two weeks.
Whatever your point of sale is, mention it in your post on Facebook. Наконец, вы хотите включить специальный стимул для читателей, которые переходят с Facebook. Есть много стимулов, которые вы можете предложить, но одним из популярных предметов является купон на скидку.
Убедитесь, что этот купон на скидку чувствителен ко времени. Вы не хотите, чтобы читатель потратил много времени на обдумывание, прежде чем купить предложение и увидеть его закрытым. Еще одним стимулом, который вы можете предпочесть включить, является специальная страница с бонусом, предназначенным только для покупателей из Facebook.
Не бросайте мусор на своих клиентов, просто чтобы сказать, что у вас есть бонус. Вы хотите, чтобы ваш бонус был предметом, который действительно ценен и действительно поможет вашим клиентам.
Но вам не нужно делать свой бонус продуктом, это также может быть услуга. Например, вы можете предложить бесплатный час обучения для Facebook или дать им бесплатный обзор их веб-сайта.
Это не только дает вашему покупателю эксклюзивный бонус, но и дает им возможность работать с вами один на один. Если вы являетесь поставщиком услуг, вы можете передать свои услуги этим покупателям позже, после того, как они примут ваше бонусное предложение. Это может привести к еще большему доходу от этой продажи Facebook.
Вы должны научиться использовать эти три стратегии как с обычными публикациями, так и с усиленной рекламой на Facebook. Вы захотите ознакомиться с рекомендациями о том, что разрешено, а что нет, но иногда написание действительно хорошей публикации и ее повышение может привести к увеличению продаж, чем к раздутой типичной «рекламе», потому что это позволяет тем, кто читает ваш пост, общаться с вами на более надежном уровне.
Маркетинг в Facebook – отличный способ привлечь широкую базу потенциальных клиентов. Просто помните, что, как и во всех маркетинговых начинаниях, ваша цель должна заключаться в обеспечении ценности. Если вы это сделаете, то вы будете продолжать развивать свой бизнес, свой список подписчиков и, в первую очередь, свой доход.