The marketing mind is fascinating, and I mean not only the marketer, but also your potential client. There are many complexities that seem complicated at first, but are actually quite simple when you just look at your own motives.
Let's look at some basic principles that even experts ignore or do not teach their students. These basic principles are not taught, because the instructors understand this intuitively and do not know how to report it, or they do it, and do not understand that they do it, or simply want you to keep you in the dark, An inexperienced or beginning student usually have no idea about these principles and how they relate to marketing.
I’ll break some of our marketing “triggers” – those catalysts that force us to see others as leaders, what separates followers from leaders, and what exactly a leader does creates such a division.
I will make it simple, and then dense. Here are four basic principles that you need to understand, and this applies to almost everyone:
1) People tend to believe that they read on the Internet if the subject is of interest to them, even if they are not familiar with the author or source.
2) Most people are in the "learning / acquiring" mode and not in the "active leader" mode.
3) While most people accumulate knowledge when they are interested in a subject, the leader is interested in accumulating more PEOPLE and resources.
4) Leaders give their time, knowledge and experience consistently. This not only establishes credibility, but also creates attractiveness And … a sense of duty to the leader.
Now let's break down each numbered point. I will identify number 1 below and the remaining 3 in subsequent blogs.
1) People tend to believe what they read, especially when the topic interests them.
Call it innocence, desire to learn or naivety, that’s true. He unfortunately has a lot more speed and power when the message is negative or based on fear. That is why propaganda and mass media can be such an effective tool. Face – fear and blood are sold. Maximum: "If he bleeds, he leads." I know that in the past, such stories have worked for me personally.
One of the advantages of learning a good copy is that you can see how the words convinced you. Pretty soon you start to see charades right through the newspapers, the media and some websites feed you. You can learn TON from the mainstream media. They are experts who attract your attention, keeping it and influencing you in the desired direction.
In any case – who really knows the real reason why people tend to believe in what they read, regardless of the message. I believe that there are many reasons, but one of the main reasons is that people want to trust something or someone who can help them. They want to know that there is an answer to their problems, and even give up their ability to reason, if they believe that this will ease their pain or satisfy greed.
It may also arise from the need to feel Social belonging is one of the main elements of human conditionality that leads us all our lives. When you read something on the Internet, there is a part of you saying: “I want to be in the know. I want to know things so that I can survive in this world, so people accept me, so I know what to do. ”
if there is a percentage of people who do not believe what you have written, they want it – and that is the key. They WANT to trust you. This is human nature and where copywriting (conviction) comes into play.
So understand that people believe or want to believe that you are a reliable source and that what you say is true for them. If this does not correspond to the truth of your target audience, you are not doing your job as a master demonstrating authority in your world.