Marketing Motives – How the marketing mind works – Part 1

Earned It

The marketing mind is fascinating, and I mean not only the marketer, but also your potential client. There are many complexities that seem complicated at first, but are actually quite simple when you just look at your own motives.

Let's look at some basic principles that even experts ignore or do not teach their students. These basic principles are not taught, because the instructors understand this intuitively and do not know how to report it, or they do it, and do not understand that they do it, or simply want you to keep you in the dark, An inexperienced or beginning student usually have no idea about these principles and how they relate to marketing.

I’ll break some of our marketing “triggers” – those catalysts that force us to see others as leaders, what separates followers from leaders, and what exactly a leader does creates such a division.

I will make it simple, and then dense. Here are four basic principles that you need to understand, and this applies to almost everyone:

1) People tend to believe that they read on the Internet if the subject is of interest to them, even if they are not familiar with the author or source.

2) Most people are in the "learning / acquiring" mode and not in the "active leader" mode.

3) While most people accumulate knowledge when they are interested in a subject, the leader is interested in accumulating more PEOPLE and resources.

4) Leaders give their time, knowledge and experience consistently. This not only establishes credibility, but also creates attractiveness And … a sense of duty to the leader.

Now let's break down each numbered point. I will identify number 1 below and the remaining 3 in subsequent blogs.

1) People tend to believe what they read, especially when the topic interests them.

Call it innocence, desire to learn or naivety, that’s true. He unfortunately has a lot more speed and power when the message is negative or based on fear. That is why propaganda and mass media can be such an effective tool. Face – fear and blood are sold. Maximum: "If he bleeds, he leads." I know that in the past, such stories have worked for me personally.

One of the advantages of learning a good copy is that you can see how the words convinced you. Pretty soon you start to see charades right through the newspapers, the media and some websites feed you. You can learn TON from the mainstream media. They are experts who attract your attention, keeping it and influencing you in the desired direction.

In any case – who really knows the real reason why people tend to believe in what they read, regardless of the message. I believe that there are many reasons, but one of the main reasons is that people want to trust something or someone who can help them. They want to know that there is an answer to their problems, and even give up their ability to reason, if they believe that this will ease their pain or satisfy greed.

It may also arise from the need to feel Social belonging is one of the main elements of human conditionality that leads us all our lives. When you read something on the Internet, there is a part of you saying: “I want to be in the know. I want to know things so that I can survive in this world, so people accept me, so I know what to do. ”

if there is a percentage of people who do not believe what you have written, they want it – and that is the key. They WANT to trust you. This is human nature and where copywriting (conviction) comes into play.

So understand that people believe or want to believe that you are a reliable source and that what you say is true for them. If this does not correspond to the truth of your target audience, you are not doing your job as a master demonstrating authority in your world.

33 Comments

James Samuelsen December 6, 2018 at 7:51 pm

Notice how everyone that tries Uber or Uber Eats or bird or any of the other fraudulent apps that steal from everyday citizens to enrich corporations has warned that there is no money to be made… Listen! Stop doing these jobs for these corporations who are just stealing from you and driving your vehicle into the ground while they laugh at you! Let, no make Uber collapse! Fuck them! Fuck everyone in the back office that works for them! People should be walking in their offices punching those corrupt criminal humans

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Jeff b. December 6, 2018 at 7:51 pm

Aren't the people in CA who are ordering all this food the same people tell the rest of the country that everyone deserves a living wage?

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Noel Dennan December 6, 2018 at 7:51 pm

I tend to only offer a tip if I'm paying for a delivery with cash because if I've purchased my food using my card I tend not to have money on me.

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hallow ghost December 6, 2018 at 7:51 pm

I always tip the Uber driver 4 or 5 dollars

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Les Courtney December 6, 2018 at 7:51 pm

I tried uber eats, waist of time. But I signed up for doordash about a month ago. Most deliveries are $6 to $10 and they have really good surge rates on deliveries. I average at least $20 an hour, usually end up only doing like 6 to 8 deliveries in like 3 to 4 hours and make $60 to $100. I also usually only put around 30 to 40 miles on my car. And I am in Cincinnati OH. If you wanna try it you can get a $50 bonus after 150 deliveries in 60 days for signing up here: https://drd.sh/rs5BV1/

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Hatta Yuthafiga December 6, 2018 at 7:51 pm

i think so that ubereats…

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immortals44 December 6, 2018 at 7:51 pm

I deliver for UberEats and make from 15 to 30 an hour while running my online business… would not complain

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el Emmanuelito December 6, 2018 at 7:51 pm

bro… great fucken video… thank you…. this is a great reference video for me, you covered some things i didn't take into consideration… im looking into side jobs and from what ive seen uber eats blows..

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david lopez December 6, 2018 at 7:51 pm

Good video I’m in Covina ayy

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Forest Stephens December 6, 2018 at 7:51 pm

I work at a busy pizza place, I bust my ass and have experience but seems like a way better gig. Hourly wage, x amount per delivery, and tips..

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Jeffrey Bozko December 6, 2018 at 7:51 pm

why dont you use a scooter or an electric bicycle

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Chad Ellett December 6, 2018 at 7:51 pm

your car drinks too much fuel.

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M4st3rm1nd December 6, 2018 at 7:51 pm

Do you know most food prices on UberEats app have a huge markup and additional delivery fee on top of that? So people are being robbed already. They have nothing to tip you. Ask the restaurant to give you some part of price markup and the delivery fee. Or Ask Uber to pay you to drive from your home to the restaurant.

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Drive Secure 247 December 6, 2018 at 7:51 pm

many -many years ago I delivered pizza worked 3 days a week made about 70 to 90 bucks a night 10 bucks in gas from 5 -pm to midnight

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Black Jack December 6, 2018 at 7:51 pm

Ubereats can be stressful at times, but its great exercise on a bike, almost like a training circuit to prepare for a 100 mile ride, gets the legs strong. But I work full time and Uber eats, sometimes that added 20 hours gets to a person, 60 plus hours of work in a week, you start feeling like a machine more than a person.

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Big Master December 6, 2018 at 7:51 pm

Uber crack dealer is where it’s at 🚗💰💉🔫

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Acura Addicted December 6, 2018 at 7:51 pm

Duh! Do not drive for Uber period. It's a modern legalized slave job.

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Gabe Ulrickson December 6, 2018 at 7:51 pm

Maybe this is why we've already had 2 orders that were cancelled at the McDonald's I work at that just started UberEats because nobody could be found to be a courier for the food

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Steven Van Densen December 6, 2018 at 7:51 pm

you know the problem with this is a lot of people forget how many miles they put on the car so when they sell it it's worth a lot less so you got them minus the value of your car with the extra miles you have when you get ready to sell it and don't forget cause can be only so old and once I get to that point but not worth that much to Uber or Lyft and so you have to buy a new one and so you lose a lot of money that way too so people be careful when you do things like this

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So_called_Cesar December 6, 2018 at 7:51 pm

Sponsored by grubhub

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Jack Mabal December 6, 2018 at 7:51 pm

I was expecting it to be worse, but wow.

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jd2616 December 6, 2018 at 7:51 pm

The government lets businesses do whatever they want to……Sad for people just trying to make a living

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james wilson December 6, 2018 at 7:51 pm

Tips are there for when you go above and beyond. You should. Not expect a tip

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Vanida Knutson December 6, 2018 at 7:51 pm

I would tell the customer up front $3.00 tip or makeup some kinda $3.00 fee.

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Basca December 6, 2018 at 7:51 pm

i wonder how mutch would be earned if he was on a motorbike.

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Edy Tsukino December 6, 2018 at 7:51 pm

I did my first UberEats the other day and I was constantly checking for the receipt so I could give a tip to the driver and it wouldnt come up. Cut to to today I check the app because I'm hungry lmaoooo. And the receipt popped and up and now gave me an option to review the driver and give a tip (which I did) uber needs to be quicker about the receipts and notify us when we can review and tip or make the tip be at the beginning of the transaction smh.

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D3 Showtime December 6, 2018 at 7:51 pm

i mean cmon leave a tip im poor help me be more comfortable while poor instead of not working at uber eats cuz i chose to not make enough money

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Ronald Sanchez December 6, 2018 at 7:51 pm

apartments was the worst for me. It just took to much time 30-45mins from start to finish for only one order

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Woonatic December 6, 2018 at 7:51 pm

I agree with not tipping for uberEATS

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bob742omb December 6, 2018 at 7:51 pm

ubereats said you're not expected to tip drivers

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Josue Garcia December 6, 2018 at 7:51 pm

What about Postmates? Door dash? Grub dash are they profitable or just a waste of gas.

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Its TroyMichael December 6, 2018 at 7:51 pm

This just made me not want to tip

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M R December 6, 2018 at 7:51 pm

I did 5 months delivering pizzas and I made a good chunk of money because I used my customer service skill at the door and it increased my tips a lot. I also googled map every delivery I made notating it with an emoji based on the tip amount I received. This allowed me to get the good paying customers and passing the bad one off to someone else (lol). Using that plus my professionalism I would bring in 88.50 on deliveries plus I got $1.25 per delivery and I was paid 9.50 per hour from the famous pizza chain. when I averaged without adding in cost of gas I was coming out at $22.50 and hour. My car was a well maintained 2001 Toyota Corolla so it wasn't much in gas at all. Yes maintenance will cost you along the way, also with no tips and just slow days overall. If you are looking for a job while going to college you can make a nice amount to float you through until you move on.

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