Crowdfunding PR and why it is important for campaigns.
Crowdfunding campaigns on Kickstarter and Indiegogo have collectively raised over $ 1 billion for project developers. Every year, hundreds of thousands of crowdfunding campaigns are launched. So what does this mean for the founders? Increased competition for attention and more noise than ever to try to break through.
Founders, artists and entrepreneurs are increasingly using crowdfunding as a way to raise capital, and it is expected that in the near future the industry will surpass traditional models of angelic and venture capital investments to raise money for startups and companies.
Every day, several hundred new technical products, films, clothing lines, or design projects. You have spent the past year or longer working on your project, creating a prototype of your idea and making your product a reality. The moment of launch has come, how do you break through?
"A valiant entrepreneur / startup creates a completely new product, no matter what, with an innovative set of technologies that can conquer the whole world …"
Your story is probably similar, which is worth telling and it's worth doing it right. It is important to write down a true story about what you sell, what you have created, and why it is important and should exist in the world. Think about your favorite brands and companies in the world, each of them has something special that creates brand loyalty and separates them from the competition.
There are 5 valid and proven ways to promote a crowdfunding project, get patrons and become a success story:
The first three should be strategies that usually work ahead of a campaign. After launching the campaign, you can hope to become a trend project on Kickstarter or Indiegogo, to occupy higher positions on your pages and to gain organic traffic in this way.
You can also invest in Facebook ads and hope to get traffic in this way. However, advertising on Facebook is not always the most cost-effective way to promote your project. One cost per click (CPC) can often be costly, and many times we hear about campaigns that do not see a solid return on investment in advertising on social networks.
Thus, a crowdfunding PR campaign is your biggest chance to get a voice out of your project.
Every successful crowdfunding campaign has several things in common. But the main feature that they have is communication with the media. Selection of media and blogs – the true secret of success on platforms such as Kickstarter and Indiegogo. Large media are always eager to share the latest projects, and there are special communities that want to learn about your project, be it a 3D printer, a Drone or an EDC (Everyday Carry).
Great thing. Using Crowdfunding PR strategy (including Kickstarter PR and Indiegogo PR) is that it is the most cost-effective way to spread information and create a wide network about your project. One function in a large retail outlet can attract serious traffic and promises to your campaign page. From the point of view of advertising, you will not get more benefit anywhere.
Notice the large campaigns with all the main media logos on their campaign page? A crowdfunding media strategy can ensure the serious legitimacy of your project and show the rest of the world that this is one project that they don’t want to miss.